Old Advertisements always bring Smiles

One of the joys of reading through old magazines is stumbling upon advertisements like this one from the Esquire magazine, published in 1949, proudly presenting the “next look” in cars: the new 1950 Studebaker. Everything about it signals progress, streamlined curves, people in evening gowns enjoying cocktails on the terrace, the future has obviously arrived, presenting the car as a lifestyle (...Seventy-five years on, still selling confidence via four wheels.)

Old advertisements like these are small time capsules, they show how each generation imagines tomorrow - and how quickly tomorrow becomes charmingly dated.